H&M supports young fashion designers
„A new prize to help find the future of fashion.“
Graduates from fourteen colleges in six countries will compete for the H&M Design Award, with the winning collection being shown at Stockholm’s Mercedes-Benz Fashion Week on February 1st 2012, along with a prize of €50,000. The winner will also get the chance to have chosen pieces from their collection sold in selected H&M stores later in the year.
The participating colleges are Beckman’s College of Design, Stockholm and Borås Textilhögskolan, Borås in Sweden; DKDS, Copenhagen and Design Skolen Kolding, Kolding in Denmark; Universität der Kunste UdK, Berlin, University of Pforzheim, Pforzheim and Weissensee, Berlin in Germany; Brighton School of Architecture & Design, Brighton, Central Saint Martins, London and London College of Fashion, London in Great Britain; ArtEZ Institute of Arts, Arnhem and AMFI, Amsterdam in the Netherlands; Royal Academy of Fine Arts, Antwerp and La Cambre, Brussels in Belgium.